SMEs advised to sell online
SMEs have been advised to increase their sales by selling through a website.
StartupCo, a support group for businesses, says this form of selling is a cost-effective and non-time consuming way of boosting sales.
A web presence can offer a low investment growth opportunity to businesses, with potentially high returns on those investments, the group said.
Managing director John De Groot said: ‘The absolute key is the ability to generate enough traffic to the website to get the best sales end result.’
He added that SMEs should not allow security fears to deter them from embracing e-commerce but advised them to reduce any risk by using reputable providers of online shopping carts, merchant accounts and payment encryption systems.
According to a report by IMRG Capgemini, online sales in February were up 46 per cent on last year’s figures, peaking at a record high of £3.23 billion ($4.2 billion).
Last week, the Internet Advertising Bureau said that advertising through video websites was a ‘powerful branding and messaging tool’ for SMEs.
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Tags: absolute key, de groot, director john, end result, growth opportunity, internet advertising bureau, investment growth, investments, managing director, merchant accounts, online shopping carts, reputable providers, risk, security fears, support group, traffic, video websites, web presence
