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A new online tool could change the way that search engine optimisation (SEO) works in ranking websites.

Powerset Demo Video from officialpowerset on Vimeo.

Currently SEO conducted by engines including Google works by comparing key words defined by the searcher with the related words in online articles and ranking them in the order of the most viewed.

However, a new tool called Powerset could change this by comparing the natural language of the content rather than simply the key words. This is done by ‘unlocking’ the meaning encoded in ordinary human language.

The first Powerset was launched last month to improve the search process on Wikipedia. The system promises to give more accurate results and to frequently answer questions directly.

‘Powerset’s goal is to change the way people interact with technology by enabling computers to understand our language … We believe that now is the right time to begin the journey,’ the San Francisco company states.

In related news, it has been reported that physicians competing for the top internet search ranking have found it more successful and economical to take the SEO route rather than using expensive links.

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Blogging can be beneficial to some businesses and small and medium enterprises (SMEs), the Chicago Tribune has reported.

Websites can profit from a boost in credibility and get a higher search rank making the owners more competitive if they feature a popular and regular blog, the article comments.

Certified electrologist and owner of Face Reflections Liz Stapleton told the paper her website has attracted an extra ten clients every month since adding a blog and added that it was the ‘best business decision’ she had ever made.

By adding blogs SMEs can better compete with large firms by boosting their search rankings through the economic strategy of hosting a blog, a Northwestern University lecturer added.

Business Blogging Consultants’ Derrick Sorles gave further advice, saying that by adding one word to a domain name the likelihood that a blog will be found using a Google key word search increases.

On a personal level as well blogs can be beneficial as well. Petite Anglaise blogger Catherine Sanderson was fired from her job in Paris after her online comments about her job were discovered but her writing has now been made into a successful book.

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Google is to allow businesses to customise what search results visitors receive when searching for information within their own sites.

The world’s most popular search engine will expand its existing service, the online news agency Reuters reports.

Visitors who search within a particular company’s website will receive customised results not typical to Google.com that could include previously untracked information from the firm’s own site.

The new service does not have to be installed or maintained independently but is hosted on the network of Google computers.

Custom Search Business Edition, which was launched in 2006, will be renamed Site Search and will integrate the new functions.

A product manager at Google’s Enterprise division, Nitin Mangtani, told Reuters that the extended system was aimed at businesses and governments that wanted to feature search without advertisements.

In related news, Loren Baker, editor of Search Engine Journal, has given tips on how to increase search engine optimisation (SEO).

He advised that without incoming links or SEO basics, websites would ‘probably not even rank at all’.

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