Blog

A new online tool could change the way that search engine optimisation (SEO) works in ranking websites.

Powerset Demo Video from officialpowerset on Vimeo.

Currently SEO conducted by engines including Google works by comparing key words defined by the searcher with the related words in online articles and ranking them in the order of the most viewed.

However, a new tool called Powerset could change this by comparing the natural language of the content rather than simply the key words. This is done by ‘unlocking’ the meaning encoded in ordinary human language.

The first Powerset was launched last month to improve the search process on Wikipedia. The system promises to give more accurate results and to frequently answer questions directly.

‘Powerset’s goal is to change the way people interact with technology by enabling computers to understand our language … We believe that now is the right time to begin the journey,’ the San Francisco company states.

In related news, it has been reported that physicians competing for the top internet search ranking have found it more successful and economical to take the SEO route rather than using expensive links.

If you enjoyed this post, make sure you subscribe to my RSS feed!

Tags: accurate results, company states, google, human language, internet search, journey, key words, natural language, online tool, people interact with technology, physicians, powerset, related news, right time, Search Engine Optimisation, search process, search ranking, searcher, top internet, wikipedia

This entry was posted on Thursday, June 5th, 2008 at 4:37 pm and is filed under Industry News, Marketing Campaigns, Search Engine Optimisation. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.