Black hat search engine optimisation (SEO) is becoming less frequent
Black hat search engine optimisation (SEO) is becoming less frequent, the head of spam abuse at Google has said.
Matt Cutts told cnet news that he felt legitimate, or white hat, SEO techniques were gradually becoming the norm and this was in part because of Google’s anti-spam policies.
The search engine uses algorithms to deal with particular automated spam-creating techniques but also takes manual action when required.
‘We see the majority of the trend is people trying to find legitimate ways [to promote their sites],’ Mr Cutts told the website.
‘The hope is you can see the light at the end of the tunnel.’
Google advises website designers to use its guidelines on how to avoid becoming a black hat SEO practitioner.
However, Gab Goldenberg, an SEO professional, recently put forward the argument that black hat SEO was not ‘in and of itself unethical’.
He said that it only became so when it ’significantly and negatively affects humans’, rather than an abstract mathematical system.
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Tags: black hat, black hat seo, google, light at the end of the tunnel, mathematical system, matt cutts, norm, People, Search Engine Optimisation, seo, spam policies, Trend, website designers, white hat, white hat seo
