Online social networking is booming
The number of people participating in online social networking is booming, a report has found.
There are currently 9.6 million people in the UK who belong to a social networking site and that number is forecast to nearly treble in the next five years, the report by Datamonitor revealed.
Although driven by the younger age groups, many older generations have now begun to be drawn in.
A report by Hitwise/Experian Integrated Marketing found that the role of social networks would be bigger than ever in 2008. It said that no business or government could afford to ignore the role these sites played in people’s lives.
Datamonitor’s consumer markets analyst and author of the report Matthew Taylor said: ‘Consumers are creating and joining existing social communities which, if harnessed correctly, can be an important marketing tool.’
The UK has the highest social networking membership in Europe and has been quick to embrace the technology. According to the report many start-up networks are only available in the English language.
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