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Email marketing is ‘easy’ and ‘inexpensive’, meaning that anyone can create a strategy, an online business resource has told.

However, to make the campaign successful it needs to engage readers and build trust, a representative from Emma told Ecommerce Guide.

When sending out emails they should be relevant to the interests of the subscribers and strike the right balance between content and image Emma’s Suzanne Norman told the resource.

Her eight tips included letting the design and message ‘flow’ from the original message a business wanted its campaign to communicate.

The marketing campaign should also be consistent with the business brand and ultimate message, she added.

As with all campaigns, it is important the reader is engaged straight away by using a well-crafted and intriguing subject line in the subscription email.

Ms Norman added that it was also important to make the correspondence personal.

‘Try segmenting your list so you can personalise the content based on the audience group to which you’re sending,’ she advised.

In a blog that offers advice to businesses, Ecommerce Guide contributor Jennifer Shiff advised businesses designing online campaigns to ‘never offer a product or service or make a commitment you cannot fulfil’.

Normally I do not like doing reviews of things as I do not have time to do reviews. Today I am going to try to tell you about something that Web CEO development team probably does not want you to know about.

Web CEO, as Search Engine Optimisation (SEO) software that I have been using for a very long time. It has been a while since the version 7.5 came out. Until today I did not need to use it much since I installed the new version. Just to get an idea of how CGC ranked by search engines I decide to give it a go and see what’s new.

First had to wait for some of the updates to download and install. But when restarted I was presented with an error message saying my Knowledge Base is out of date (current date is ‘10 December 2007′; the deadline for the next Knowledge Base update is ‘13 November 2007′).

Just shows how things can be left out even after very detailed quality control process. Hope they fix it soon, because I’d not like to go back a month on any software.

While writing a script to list the file in a specified folder on the server I wanted to remove file extension from the file name before I link it. Here is the php code that will remove the file extension.

< ? php
if(!function_exists("RemoveExtension"))
{
function RemoveExtension($strName)
{
$ext = strrchr($strName, '.');
if($ext !== false) {
$strName = substr($strName, 0, -strlen($ext));
}
return $strName;
}
}
? >