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The number of people participating in online social networking is booming, a report has found.

There are currently 9.6 million people in the UK who belong to a social networking site and that number is forecast to nearly treble in the next five years, the report by Datamonitor revealed.

Although driven by the younger age groups, many older generations have now begun to be drawn in.

A report by Hitwise/Experian Integrated Marketing found that the role of social networks would be bigger than ever in 2008. It said that no business or government could afford to ignore the role these sites played in people’s lives.

Datamonitor’s consumer markets analyst and author of the report Matthew Taylor said: ‘Consumers are creating and joining existing social communities which, if harnessed correctly, can be an important marketing tool.’

The UK has the highest social networking membership in Europe and has been quick to embrace the technology. According to the report many start-up networks are only available in the English language.

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A European advisory body has recommended that internet search engines should delete users’ personal data.

The European Commission’s Article 29 Data Protection Working Party report has told how search engines are unclear on their data protection policies and advised that all collected personal data should be deleted after six months, the BBC has reported.

The recommendation would mean that collected data could only be used for the purpose of searching.

If the commission accepts the request it could lead to conflict with popular American search engine companies.

Google and Yahoo! carry a policy of rendering all users’ data anonymous after a period of 18 months. MSN’s policy comes into action at 13 months.

In a statement Peter Fleischer of Google’s global privacy counsel said: ‘Google takes privacy incredibly seriously; protecting our users’ privacy is at the heart of all our products.’

Another obligation set out in the report was the obtainment of personal consent from users to allow their data to be uses in non-search services. It also asked search engines to give users clear information on the data they intended to collect.

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