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It’s often assumed that standards are for big business and are not really useful to smaller organizations. In fact it can be easily argued that the opposite is the case.

Standards are especially important to small businesses because they put you on a level playing field with larger organizations. The national and international standards are a route whereby everyone can access well-worked out, peer-reviewed best practice. Many standards spread current technology and best practice widely, which helps open market entry to smaller businesses.

Increasingly SMEs are adopting standards and benefiting from streamlined processes, refined products, extended markets and differentiation from the competition. As markets shrink these factors are becoming more important than ever. Competitiveness is becoming more important than ever and standards are a proven route to increased competitiveness and a stronger business.

* Using standards to reduce operating costs
* Standards for better products
* Standards for better customers
* Standards for a better brand
* Extend your markets
* Reduce your risk

How can you start to take advantage of using standards?

Download Small business guide to making standards work and read Small business case studies and then become a BSI Member.

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Senior researcher at MIT and so-called inventor of the World Wide Web, Sir Tim Berners-Lee has condemned all variations of ecommerce-based web tracking that serves to target certain audiences based on their browsing habits.

His comments follow the debate over an internet ad platform developed by web technology company Phorm, whose clients include such companies as TalkTalk and Carphone Warehouse.

Mr Berners-Lee explained that this type of targeting could lead to information about a user’s habits getting into the hands of unwanted parties and that instead, ISPs should have to comply with the same rules and regulations that any other utility company would.

Phorm touted its service as one that could create a ‘gold standard’ for user privacy and make more marketing more efficient for advertisers, publishers, internet service providers and others.

Mr Berners-Lee said a user’s internet activity information was akin to a person’s private property, however.

“It’s mine – you can’t have it. If you want to use [that data] for something, then you have to negotiate with me. I have to agree, I have to understand what I’m getting in return,” he said.

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Researchers have developed a new form of biometric identification that could phase out the use of passwords, pin numbers and credit card numbers.

Scientists at the University of Houston have developed facial recognition software that recreates faces in three dimensions, providing a completely unique identifier.

The URxD application could be used to help people obtain access to secure facilities and authorise credit card transactions, according to the researchers, led by Professor Ioannis Kakadiaris.

‘Pins and passwords are not only inconvenient to memorise, but also are impractical to safeguard,’ he commented, adding: ‘The solution is to be able to tie your private information to your person in a way that cannot be compromised.’

A recent report by research firm Global Industry Analysts suggested that the worldwide market for electronic access systems, including biometric applications, will grow to $6.1 billion (£3 billion) in the next three years.

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