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If you have been living under a rock for the past year or so, you wont be aware that on the web, one of the best ways of generating new, direct traffic to your website or blog is via Social Media marketing. The blogosphere and twitter trail is all a buzz with the term, which can seem dauntingly new and intimidating to marketers with traditional experience. Hopefully this guide should help to summarise how to interact online, and what services to use.

An idiots guide to Social Media Marketing

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A new online tool could change the way that search engine optimisation (SEO) works in ranking websites.

Powerset Demo Video from officialpowerset on Vimeo.

Currently SEO conducted by engines including Google works by comparing key words defined by the searcher with the related words in online articles and ranking them in the order of the most viewed.

However, a new tool called Powerset could change this by comparing the natural language of the content rather than simply the key words. This is done by ‘unlocking’ the meaning encoded in ordinary human language.

The first Powerset was launched last month to improve the search process on Wikipedia. The system promises to give more accurate results and to frequently answer questions directly.

‘Powerset’s goal is to change the way people interact with technology by enabling computers to understand our language … We believe that now is the right time to begin the journey,’ the San Francisco company states.

In related news, it has been reported that physicians competing for the top internet search ranking have found it more successful and economical to take the SEO route rather than using expensive links.

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Google is to allow businesses to customise what search results visitors receive when searching for information within their own sites.

The world’s most popular search engine will expand its existing service, the online news agency Reuters reports.

Visitors who search within a particular company’s website will receive customised results not typical to Google.com that could include previously untracked information from the firm’s own site.

The new service does not have to be installed or maintained independently but is hosted on the network of Google computers.

Custom Search Business Edition, which was launched in 2006, will be renamed Site Search and will integrate the new functions.

A product manager at Google’s Enterprise division, Nitin Mangtani, told Reuters that the extended system was aimed at businesses and governments that wanted to feature search without advertisements.

In related news, Loren Baker, editor of Search Engine Journal, has given tips on how to increase search engine optimisation (SEO).

He advised that without incoming links or SEO basics, websites would ‘probably not even rank at all’.

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Normally I do not like doing reviews of things as I do not have time to do reviews. Today I am going to try to tell you about something that Web CEO development team probably does not want you to know about.

Web CEO, as Search Engine Optimisation (SEO) software that I have been using for a very long time. It has been a while since the version 7.5 came out. Until today I did not need to use it much since I installed the new version. Just to get an idea of how CGC ranked by search engines I decide to give it a go and see what’s new.

First had to wait for some of the updates to download and install. But when restarted I was presented with an error message saying my Knowledge Base is out of date (current date is ‘10 December 2007′; the deadline for the next Knowledge Base update is ‘13 November 2007′).

Just shows how things can be left out even after very detailed quality control process. Hope they fix it soon, because I’d not like to go back a month on any software.

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