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Businesses can see increased traffic to their websites by getting the basics of SEO web design right, according to an industry commentator.

Chris Lake, the editor-in-chief of E-consultancy.com, thinks that while there are many ways to attract traffic, for businesses with a limited marketing budget it’s the basics that are most important.

He said: ‘Read up on how to make your site search-engine friendly, and if you can afford it, look at employing a search agency or a search expert in-house.’

Mr Lake also believes that businesses should embrace Web 2.0 technologies to make sure there are as many links back to their site as possible.

‘There are lots of examples of companies attracting large numbers of visitors by producing videos or blogs that end up being picked up on the licks of YouTube, Digg and Yahoo Buzz,’ he said.

One such example is the ‘Will it Blend?’ campaign by the makers of Blendtec Total Blender.

A series of adverts featuring items being dropped in the company’s industrial strength blender (to find out if they will blend) became a huge hit on YouTube and in turn gave the company’s brand more exposure.

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User-generated content (UGC) can be a highly beneficial addition to company websites if it is properly used, a web design company has advised.

Speaking at the Internet World Conference in London, the managing director of Fortune Cookie Justin Cooke said UGC is a ‘great’ way of building a business as it allows the users to ‘do the convincing’ for the company.

Writer Frank Bell identified the key points that make UGC so popular in an article published in Entrepreneur.com.

He said that increased bandwidth, better tools for posting content, better internet penetration and connectivity and the rise of social networking were all contributing factors.

Mr Cooke said: ‘We are seeing more and more of our clients adopting more of a managed user-generated contents and strategy.’

However, he advised that a ‘huge’ amount of content may start failing and that it needed to be controlled by businesses in the same way they would monitor their websites.

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