Google is to allow businesses to customise what search results visitors receive when searching for information within their own sites.
The world’s most popular search engine will expand its existing service, the online news agency Reuters reports.
Visitors who search within a particular company’s website will receive customised results not typical to Google.com that could include previously untracked information from the firm’s own site.
The new service does not have to be installed or maintained independently but is hosted on the network of Google computers.
Custom Search Business Edition, which was launched in 2006, will be renamed Site Search and will integrate the new functions.
A product manager at Google’s Enterprise division, Nitin Mangtani, told Reuters that the extended system was aimed at businesses and governments that wanted to feature search without advertisements.
In related news, Loren Baker, editor of Search Engine Journal, has given tips on how to increase search engine optimisation (SEO).
He advised that without incoming links or SEO basics, websites would ‘probably not even rank at all’.
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