Businesses can see increased traffic to their websites by getting the basics of SEO web design right, according to an industry commentator.
Chris Lake, the editor-in-chief of E-consultancy.com, thinks that while there are many ways to attract traffic, for businesses with a limited marketing budget it’s the basics that are most important.
He said: ‘Read up on how to make your site search-engine friendly, and if you can afford it, look at employing a search agency or a search expert in-house.’
Mr Lake also believes that businesses should embrace Web 2.0 technologies to make sure there are as many links back to their site as possible.
‘There are lots of examples of companies attracting large numbers of visitors by producing videos or blogs that end up being picked up on the licks of YouTube, Digg and Yahoo Buzz,’ he said.
One such example is the ‘Will it Blend?’ campaign by the makers of Blendtec Total Blender.
A series of adverts featuring items being dropped in the company’s industrial strength blender (to find out if they will blend) became a huge hit on YouTube and in turn gave the company’s brand more exposure.
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