Lord Digby Jones, minister for trade and investment, has launched a new strategy to market the UK’s IT capability across the globe.
The strategy includes dividing the sector into eight sub-sectors to allow for greater focus on its strengths and to create a board that includes representatives from both business and government to help “drive the strategy forward”.
Speaking at the Institution for Engineering and Technology, Lord Jones said ICT generates around six per cent of the UK’s gross domestic product and added that “its importance to our economy is unquestionable”.
The new strategy - being run by UK Trade and Investment - wants businesses based in the UK to offer input to ensure UK ICT “is given the loudest possible voice on the world stage”.
Lord Jones continued the initiative is the “first step” in deciding on how the UK sells ICT across the world.
Last month, the managing director of the sector group at UK Trade and Investment, Dominic Jeremy, said the marketing strategy would be “designed to come up with compelling messages that the industry can buy into“.
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