About £3 billion of investment could be being thrown away by British small and medium-sized enterprises (SMEs) on sites that have little search engine presence.
This is according to a new study conducted by Microsoft’s adCenter unit, which suggested that not enough time and money is being devoted to effective search marketing strategies, leading to little visibility for SMEs’ websites.
Although more than three-quarters of SMEs have experienced a surge in sales as a direct resulting of making sure their sites show up in search results, 44 per cent of respondents said they found search marketing too time consuming.
A further 56 per cent said they thought it was too expensive a process, while 33 per cent cited complexity as an off-putting factor.
‘UK SMEs are missing a trick by not investing in search marketing campaigns,’ commented Nigel Leggatt, Microsoft adCenter’s marketing manager, according to vnunet.com.
‘In today’s world, just having a website is not enough.’
The Search Marketing Expo is set to take place in London on November 15th and 16th to advise marketers on how to improve their campaigns and boost site visitor numbers as a result.
If you enjoyed this post, make sure you subscribe to my RSS feed!
