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Businesses can see increased traffic to their websites by getting the basics of SEO web design right, according to an industry commentator.

Chris Lake, the editor-in-chief of E-consultancy.com, thinks that while there are many ways to attract traffic, for businesses with a limited marketing budget it’s the basics that are most important.

He said: ‘Read up on how to make your site search-engine friendly, and if you can afford it, look at employing a search agency or a search expert in-house.’

Mr Lake also believes that businesses should embrace Web 2.0 technologies to make sure there are as many links back to their site as possible.

‘There are lots of examples of companies attracting large numbers of visitors by producing videos or blogs that end up being picked up on the licks of YouTube, Digg and Yahoo Buzz,’ he said.

One such example is the ‘Will it Blend?’ campaign by the makers of Blendtec Total Blender.

A series of adverts featuring items being dropped in the company’s industrial strength blender (to find out if they will blend) became a huge hit on YouTube and in turn gave the company’s brand more exposure.

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Researchers have developed a new form of biometric identification that could phase out the use of passwords, pin numbers and credit card numbers.

Scientists at the University of Houston have developed facial recognition software that recreates faces in three dimensions, providing a completely unique identifier.

The URxD application could be used to help people obtain access to secure facilities and authorise credit card transactions, according to the researchers, led by Professor Ioannis Kakadiaris.

‘Pins and passwords are not only inconvenient to memorise, but also are impractical to safeguard,’ he commented, adding: ‘The solution is to be able to tie your private information to your person in a way that cannot be compromised.’

A recent report by research firm Global Industry Analysts suggested that the worldwide market for electronic access systems, including biometric applications, will grow to $6.1 billion (£3 billion) in the next three years.

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