Blog

Businesses should leave the intricacies of search engine optimisation (SEO) to experts in the field, but should maintain control over the strategy as a whole, according to a commentator.

Melanie Lindner made the claim in a discussion on SEO on the Forbes website, which included comments and tips from SEO professionals.

But she advised that businesses can gain from understanding the process themselves and so having a degree of input.

‘While most entrepreneurs probably should farm out the programming of their sites, they shouldn’t turn over the design process altogether,’ she said.

‘Getting the biggest return on your online investment hinges on understanding what works and what doesn’t, so you can give the coders as much smart direction as possible.’

Another industry commentator, Galen DeYoung of Search Engine Land, provides tips on copywriting to help improve website rankings for business to business websites.

He believes that articles on these websites should focus on one topic per page and use generic rather than brand-specific terms for keyword-focus.

If you enjoyed this post, make sure you subscribe to my RSS feed!

Businesses can see increased traffic to their websites by getting the basics of SEO web design right, according to an industry commentator.

Chris Lake, the editor-in-chief of E-consultancy.com, thinks that while there are many ways to attract traffic, for businesses with a limited marketing budget it’s the basics that are most important.

He said: ‘Read up on how to make your site search-engine friendly, and if you can afford it, look at employing a search agency or a search expert in-house.’

Mr Lake also believes that businesses should embrace Web 2.0 technologies to make sure there are as many links back to their site as possible.

‘There are lots of examples of companies attracting large numbers of visitors by producing videos or blogs that end up being picked up on the licks of YouTube, Digg and Yahoo Buzz,’ he said.

One such example is the ‘Will it Blend?’ campaign by the makers of Blendtec Total Blender.

A series of adverts featuring items being dropped in the company’s industrial strength blender (to find out if they will blend) became a huge hit on YouTube and in turn gave the company’s brand more exposure.

If you enjoyed this post, make sure you subscribe to my RSS feed!