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Search engine providers need to be more transparent about how they utilise users’ data, a government initiative has said.

Get Safe Online, a joint initiative between the government and the Serious Organised Crime Agency, has said internet users should make a decision as to whether to remain with providers who use private information for things such as targeted advertising.

A report released this month by the European Union stated that search engines should not hold on to personal data for a period of more than six months. Google and Yahoo! currently carry a policy of rendering all users’ data anonymous after 18 months.

Managing director of Get Safe Online Tony Neate said: “It’s not always exactly transparent why they [search engine providers] need it [user data] so I’d like to see a bit more clarity in relation to the information that they hold and why.”

A June 2007 report by Privacy International said that Google demonstrated an “aggressive use of invasive or potentially invasive technologies”.

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Lord Digby Jones, minister for trade and investment, has launched a new strategy to market the UK’s IT capability across the globe.

The strategy includes dividing the sector into eight sub-sectors to allow for greater focus on its strengths and to create a board that includes representatives from both business and government to help “drive the strategy forward”.

Speaking at the Institution for Engineering and Technology, Lord Jones said ICT generates around six per cent of the UK’s gross domestic product and added that “its importance to our economy is unquestionable”.

The new strategy - being run by UK Trade and Investment - wants businesses based in the UK to offer input to ensure UK ICT “is given the loudest possible voice on the world stage”.

Lord Jones continued the initiative is the “first step” in deciding on how the UK sells ICT across the world.

Last month, the managing director of the sector group at UK Trade and Investment, Dominic Jeremy, said the marketing strategy would be “designed to come up with compelling messages that the industry can buy into“.

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Search engine giant Google has announced that it is to allow developers to create applications based on its own open system.

The OpenSocial system will enable developers to come up with applications, which will potentially be able to be used across a number of different social networking websites, using three application programming interfaces.

Google’s new initiative follows in the footsteps of Facebook’s highly popular system, where developers can create numerous applications that users can install on their profile pages.

About a dozen OpenSocial partners have been signed up by Google so far, including Friendster, Orkut and LinkedIn.

‘The distribution message is really useful for developers in getting their applications spread across multiple sites,’ Google product manager Joe Kraus told eWeek.

Google was recently trumped by Microsoft in the race to secure a stake in Facebook.

Microsoft eventually paid $240 million (£115 million) for a 1.6 per cent holding, valuing Facebook at $15 billion.

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Search engine providers need to be more transparent about how they utilise users’ data, a government initiative has said.

Get Safe Online, a joint initiative between the government and the Serious Organised Crime Agency, has said internet users should make a decision as to whether to remain with providers who use private information for things such as targeted advertising.

A report released this month by the European Union stated that search engines should not hold on to personal data for a period of more than six months. Google and Yahoo! currently carry a policy of rendering all users’ data anonymous after 18 months.

Managing director of Get Safe Online Tony Neate said: “It’s not always exactly transparent why they [search engine providers] need it [user data] so I’d like to see a bit more clarity in relation to the information that they hold and why.”

A June 2007 report by Privacy International said that Google demonstrated an “aggressive use of invasive or potentially invasive technologies”.

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