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British consumers express e-tail annoyance

Almost nine in ten online shoppers have suffered a problem when attempting to complete a web-based transaction, new research has revealed.

Furthermore, nearly one in four of these consumers would cancel the transaction if they experienced any negative issues, the survey by Harris Interactive for software firm Tealeaf found.

Nearly a third of those who came up against a problem while shopping online had done as a result of a hard-to-navigate website, while 29 per cent said they could not go through with the transaction after getting stuck in an ‘endless loop’.

After a decade of ecommerce, British consumers have very high expectations of their online experiences, yet many companies doing business online are still failing to deliver an acceptable level of customer experience and service to internet customers,’ commented Rebecca Ward, chief executive of Tealeaf.

A recent study by web application testing firm SciVisum suggested that British online retailers risk losing £300 million in sales every year due to hidden errors on their ecommerce sites.

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The new face of identity protection

Researchers have developed a new form of biometric identification that could phase out the use of passwords, pin numbers and credit card numbers.

Scientists at the University of Houston have developed facial recognition software that recreates faces in three dimensions, providing a completely unique identifier.

The URxD application could be used to help people obtain access to secure facilities and authorise credit card transactions, according to the researchers, led by Professor Ioannis Kakadiaris.

‘Pins and passwords are not only inconvenient to memorise, but also are impractical to safeguard,’ he commented, adding: ‘The solution is to be able to tie your private information to your person in a way that cannot be compromised.’

A recent report by research firm Global Industry Analysts suggested that the worldwide market for electronic access systems, including biometric applications, will grow to $6.1 billion (£3 billion) in the next three years.

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