The popularity of web 2.0 in the consumer marketplace will wane and die according to a UK web testing firm.
Concerns about placing online advertisements alongside “questionable content” was a primary reason for vendors to stop using the format, stated the research firm SciVisum.
“Retailers will focus on eliminating the background problems that plague their websites and affect sales,” said Deri Jones, chief executive of SciVisum.
Researchers found that a high number of users encountered problems while surfing the net, leading to a fall in user confidence levels.
Some one in three online users were found to result in more than three per cent error rates, with more than ten per cent of users having extreme inconsistencies in delivery speed.
In order for businesses to keep demand up for this type of platform, researchers concluded that firms will be forced to form stricter e-commerce operations in order to see profits.
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