Web 2.0 technologies and services offer a great deal of potential to organisations, providing they ensure that security measures are put in place.
That’s according to Gartner, which highlighted the gains in creative productivity that could be achieved through the business use of Web 2.0 tools.
Its report also pointed out that the use of some technologies, such as mashups, is already established and so firms should look to promoting security, rather than banning use.
“Strategies to contain and protect the use of new technologies will always be more effective in the long run than security approaches that rely solely on blocking,” said John Pescatore from Gartner.
He pointed to service-level agreements with content providers as one way of improving security, as well as boosted vulnerability assessments to take into account the risks posed by external use of company content.
A recent study from MessageLabs found that in February, organisations filtered almost 47 per cent of websites falling outside policy parameters, an increase of just under 13 per cent.
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